Print marketing is a type of marketing that involves the use of physical printed materials to promote products or services. This can include flyers, posters, brochures, and even business cards. Print marketing can effectively reach potential customers as it allows you to target specific locations and demographics. It can also be a cost-effective way to promote your business, as you can often print materials yourself or use a printing service.
Whether you develop the material on your own or rely on experienced printers in Fulham, there are a few key print marketing mistakes that you will want to avoid that can cost you time, money, and customers. These include:
1. Ambiguous CTA
Whether you market your brand online or offline, you must tell your customer exactly what needs to be done. One of the biggest mistakes you can make is not having a clear call to action, leaving the customer confused about what needs to be done next. Your print marketing materials should always contain a strong call to action that tells the reader what you want them to do. Without this, your materials will be less effective, and you may miss out on potential customers.
2. Not Proofreading the Material
The designs you initially develop are often prone to errors, and not taking the time to review them before sending them out for printing can hit hard on your budget. This is another common mistake businesses make, leading to costly errors that could have been easily avoided. Always take the time to proofread your print materials before sending them off to be printed so that you need not pay your printing company twice when you don’t need to.
3. Omitting Contact Information
The ultimate goal of every marketing campaign is to generate returns and profitability that will only be possible when the customer knows how to connect with your business. Omitting the contact information for your business from your print marketing material can be a waste of money, effort, and other resources. Even if customers find your product or service valuable, they won’t know how to learn more about it or where to order it.
Don’t forget to include contact information on your print marketing materials. This will ensure that potential customers can easily get in touch with you if they have any questions, want to learn more about your business, or even make a purchase decision.
4. Using the Wrong Colors
Your brand will already have its colours, and your print marketing strategy should only be an extension of your brand colours. A common mistake business people make is to lay their logo over an image with clashing colours, which looks plain ugly, amateur, and clunky.
Now that you have a clear understanding of the most common print marketing mistakes try your best to avoid them. If it’s the first time you’re considering print marketing and don’t wish to take any chances, seek professional help from Vizability Media Group. We’re among the most reputable printers in Fulham who know what type of print marketing works best.
For high-quality print marketing services, contact us today.