How to Make Eco-Friendly Printing at No Extra Cost

Sustainability is no longer just a buzzword—it's a necessity. For London businesses, finding ways to reduce environmental impact while maintaining quality and cost-effectiveness is key. If you’re looking for ways to make your printing projects more eco-friendly without incurring extra costs, you’re in the right place. At Vizability Print, we've integrated eco-friendly practices into every aspect of our printing services, effortlessly ensuring that your projects are as sustainable as possible..

Here’s how we’re making it easy for you to contribute to a healthier planet while working with a leading printing service in London:

1. Certified Carbon Balanced Printing

We’re proud to be a Certified Carbon Balanced Printer. This certification means we actively reduce our carbon footprint by balancing the carbon emissions generated by our printing processes. The best part? There’s no added cost to you. Our commitment to carbon balancing ensures that your print orders are contributing to a global effort to offset carbon emissions. Plus, we’ll soon be rolling out additional benefits that you can take advantage of as our valued customer.

2. FSC-Certified Paper

All of our paper is FSC-certified, which guarantees that it comes from responsibly managed forests. Using FSC-certified paper helps protect forests for future generations by ensuring that the paper used in your projects does not contribute to deforestation. This choice not only supports environmental conservation but also reassures your customers that your brand is aligned with sustainable practices.

Tahir from VMG Carbon Balanced Printing Certificate

3. Eco-Friendly Inks

We use the most eco-friendly inks available on the market. These inks are not only better for the environment, emitting fewer volatile organic compounds (VOCs), but they also provide vibrant, high-quality prints. Traditional inks can release harmful chemicals during and after printing. Still, with our eco-friendly alternatives, you get the best of both worlds. Our Xerox inks gained a perfect deinkability score, making the prints that come off an Iridesse very recyclable and more sustainable..

4. Energy Efficiency

Sustainability isn’t just about the materials we use; it’s also about how we use energy. We’ve optimised our energy usage throughout our operations to minimise waste and reduce our overall carbon footprint. From energy-efficient machinery to smarter energy-use strategies, we ensure that every print job is done with the least environmental impact possible.

5. Reduced Waste Through Smart Practices

Waste reduction is a major focus for us. By offering a project sampling service and printing only what you need on demand, we drastically cut down on waste. This practice not only helps the environment but also saves you money by ensuring that you only pay for what you use. Plus, less waste means less clutter and fewer resources spent on unnecessary materials.

6. Green Transport

We’re also committed to reducing our environmental impact beyond our production facilities. Our delivery vehicle is electric, helping to cut down on emissions and contribute to cleaner air. By choosing us, you’re supporting green transport initiatives that benefit everyone.

7. Supporting Rainforest Conservation

In addition to our in-house efforts, we invest in projects that protect rainforests and preserve biodiversity. These projects are crucial for maintaining the health of our planet’s ecosystems, which in turn supports global climate stability. By partnering with us, you’re not just getting eco-friendly prints—you’re also helping to fund vital conservation efforts around the world.

8. Comprehensive Carbon Audits and Reporting

Transparency is important to us, which is why we regularly conduct carbon audits and provide detailed reporting on our environmental impact. Our goal is to achieve net zero carbon emissions by 2028, and we’re well on our way. These audits help us continuously improve our practices and ensure that we’re meeting our environmental targets.

Why Choose Eco-Friendly Printing?

Choosing eco-friendly printing isn’t just a trend; it’s a smart, responsible business decision. With consumers becoming more eco-conscious, aligning your brand with sustainable practices can enhance your reputation and customer loyalty. Plus, as you’ve seen, going green doesn’t have to mean spending more. With Vizability Print, you get high-quality, eco-friendly printing at no extra cost.

Final Thoughts

Sustainability is a journey, and we’re excited to be on it with you. Our eco-friendly printing practices are designed to make it easy for you to reduce your environmental impact while still getting the high-quality print products you need. We believe that together, we can make a significant difference.

Thank you for being part of our journey towards a sustainable future. Let’s continue to work together to protect our planet—one print at a time.

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Why startups can’t ignore print marketing in 2025 (even in a digital world)

By James Winzar • February 28, 2025

Startups that incorporate print into their strategy cut through digital noise, build trust faster, and create lasting brand impressions. And when done right, it’s more affordable and measurable than most founders think. Let’s break down exactly how print marketing solves some of the biggest pain points startups face today. 1. Struggling to get noticed? Print grabs attention like no other Every startup fights the same battle: getting seen in an oversaturated market. You’re pouring resources into, Google Ads, and social media, only to be drowned out by established competitors with bigger budgets. How print solves this Unlike digital ads, which can be scrolled past or blocked, a well-designed business card, flyer, or brochure demands attention. People physically engage with print in a way they don’t with digital- it’s tangible, it’s real, and it sticks around longer. Instead of relying solely on online ads, leave strategic print materials in coffee shops, co-working spaces, and industry events. When done right, this kind of guerrilla marketing creates real-world touchpoints with your audience. 2. Digital ad costs are skyrocketing & print is a smarter investment Google and Facebook ads are becoming increasingly expensive. The cost-per-click for competitive keywords has soared, meaning startups are paying more but seeing fewer conversions. How print solves this Print has a longer shelf life and requires just a one-time investment. A potential customer might ignore an email ad in seconds, but a high-quality printed piece sits on their desk for weeks. For example, a startup offering a subscription service could send beautifully designed postcards with a QR code linking to an exclusive first-month discount. That piece of print isn’t just an ad, it’s an invitation. ROI. Spending £500 on Google Ads might get you 100 website visits, but £500 on premium flyers or brochures could get your brand in front of over 1,000 potential customers in a far more memorable way. 3. Lack of trust? Print instantly elevates credibility Startups often struggle with trust, why should customers take a chance on an unknown brand? A website is great, but anyone can create a basic site. How print solves this Physical marketing materials signal legitimacy. A well-designed business card, branded letterhead, or premium packaging gives the impression that your business is established, credible, and worth paying attention to. A SaaS startup pitching investors will look far more professional with a printed pitch deck instead of just a digital slideshow. It demonstrates commitment and sets you apart. Always carry high-quality business cards. Not cheap, flimsy ones, the kind that feel premium. The subtle impact of a good texture, thick cardstock, or embossed logo makes a lasting impression. 4. No one reads your emails? Direct mail actually gets opened If you’re like most startups, you’re relying on email marketing. But here’s the brutal truth: most of your emails never get opened. Inboxes are overloaded, spam filters are aggressive, and cold emails rarely get a response. How print solves this Physical mail has an open rate of over 90 percent, compared to email’s average open rate of 20-30 percent. That’s a huge difference. In a world where digital messages are ignored, a beautifully designed direct mail piece stands out. A startup selling a high-end product could send a personalised, well-designed direct mail piece to select leads. Unlike a generic email, a physical invitation, mini brochure, or handwritten note demands attention. Combine print with digital for better results. A postcard with a QR code linking to a personalised video message makes a lasting impression. 5. Events and networking are still king. Print makes you unforgettable If you’re attending industry events, conferences, or networking meetups, you know the challenge: standing out among hundreds of other businesses. How print solves this Everyone collects business cards at events, but a creative, unexpected print piece makes you stick in their minds. Instead of just a business card, a creative agency could hand out mini portfolio booklets showcasing their best work. A fintech startup could provide pocket-sized industry trend reports that subtly promote their expertise. Think beyond business cards. A well-designed brochure, sticker, or branded notebook keeps your startup on people’s desks, not forgotten in a pile of emails. 6. Concerned about sustainability? Modern print is eco-friendly One hesitation startups have about print marketing is its environmental impact. But in 2025, sustainable printing is more accessible than ever. How print solves this • Recycled materials • Eco-friendly inks instead of chemical-heavy traditional inks • Print-on-demand to minimise waste A green tech startup could print brochures on 100 percent recycled paper with a call-to-action about sustainability, reinforcing their brand values. Promote your sustainability efforts. Include a note on your print materials about the eco-friendly processes used, customers appreciate brands that make responsible choices. Final thought: Print marketing isn’t old-school, it’s just smart If you’re a startup, you can’t afford to blend in. While every other new business is battling for digital ad space, print marketing offers a cost-effective, high-impact way to cut through the noise, build trust, and drive real-world engagement. Here’s your startup print playbook for 2025: • Premium business cards to build credibility • Creative print giveaways to make you unforgettable at events • Direct mail campaigns with personalised QR codes for higher engagement • Tactile brochures or mini lookbooks that customers actually keep • Eco-friendly printing options to reinforce sustainability values Ready to make your startup stand out? At VMG Fulham, London, we help startups turn print marketing into a growth engine. Whether you need high-quality business cards, creative direct mail, or sustainable print solutions, we’ve got you covered. Get in touch today to explore print strategies that actually drive results.