By James Winzar
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13 Feb, 2024
How to get personalised print right? To make your personalised print campaigns more effective, consider these five tips: Understand Your Audience: Really dive into who they are to tailor your message perfectly. Maintain Accurate Data: Regularly clean and update your mailing list to avoid errors. Genuine Connection: Use data to create messages that truly resonate, not just fill space. Multichannel Strategy: Boost response rates by complementing mail with personalised emails or texts. Testing: Continually test and adjust your campaigns to find what works best with your audience.