The corporate world saw a considerable decrease in demand for print marketing during the pandemic-driven lockdown. When the virus was at its peak, most offices, shops, restaurants, and entertainment venues were closed due to concerns over cross-contamination.

Even though the business world is back to its original pace, many professionals continue to ask whether print media is dead. They’re faced with a serious question about whether they should make print marketing part of their advertising strategy in 2022.

Despite digitisation, print marketing remains a highly effective way to reach potential customers. It can include direct mail, flyers, brochures, pamphlets, and postcards and be placed in newspapers, magazines, and other publications. Tourists, in particular, are interested in brochures; 79% like to pick them, and 85% of those who read such material end up learning about businesses. More importantly, 61% of people buy products they see in printed ads.

The modern customer is well aware of the reality of online advertising, so many online users use ad-blocking software on their computers. Print ads, on the other hand, bring with them no virus or spam concerns. Therefore, 42% of the respondents in a consumer survey said that print advertising was either very or somewhat trustworthy. Printed marketing material gives viewers the impression that the business is well established, so it should be less risky to do business with it.

You can even use print marketing to target specific audiences by customising it to target specific demographics, interests, and needs. Targeting local audiences is easier because your storefront, banners, vehicle wraps, and other branded signage are visible to them regularly. Plus, it’s easier to distribute your printed business brochures, postcards, and other marketing material to people nearby than those in distant locations.

One of the most critical rules of marketing is that you need to make your audience feel something. Print marketing has the unique ability to engage customers’ senses, creating a more emotional experience. When you can connect with your customers emotionally, your brand will become their top choice when making a decision.

To sum it up, a properly devised print marketing strategy can provide an explanation of existing products and services, relay core ideas, and introduce new products and services launched by your business. Now that you have a fair understanding of the reasons to use print marketing as part of your advertising strategy in 2022, it’s time to get practical.

If you need attention-grabbing and conversion-oriented print marketing material, reach out to Vizability Media Group. As your top printing in Fulham solution, we’ll provide you with print marketing solutions that are sure to produce results!