4 Reasons to Make Print Marketing Part of Your Advertising Strategy in 2022

admin • July 8, 2022

The corporate world saw a considerable decrease in demand for print marketing during the pandemic-driven lockdown. When the virus was at its peak, most offices, shops, restaurants, and entertainment venues were closed due to concerns over cross-contamination.

Even though the business world is back to its original pace, many professionals continue to ask whether print media is dead. They’re faced with a serious question about whether they should make print marketing part of their advertising strategy in 2022.

Consider the following reasons to use print marketing for your business in 2022

1. An Effective Way to Reach Potential Customers

Despite digitisation, print marketing remains a highly effective way to reach potential customers. It can include direct mail, flyers, brochures, pamphlets, and postcards and be placed in newspapers, magazines, and other publications. Tourists, in particular, are interested in brochures; 79% like to pick them, and 85% of those who read such material end up learning about businesses. More importantly, 61% of people buy products they see in printed ads.

2. Consumers Trust Print Ads More

The modern customer is well aware of the reality of online advertising, so many online users use ad-blocking software on their computers. Print ads, on the other hand, bring with them no virus or spam concerns. Therefore, 42% of the respondents in a consumer survey said that print advertising was either very or somewhat trustworthy. Printed marketing material gives viewers the impression that the business is well established, so it should be less risky to do business with it.

3. Target Local People

You can even use print marketing to target specific audiences by customising it to target specific demographics, interests, and needs. Targeting local audiences is easier because your storefront, banners, vehicle wraps, and other branded signage are visible to them regularly. Plus, it’s easier to distribute your printed business brochures, postcards, and other marketing material to people nearby than those in distant locations.

4. Create an Emotional Connection with Customers

One of the most critical rules of marketing is that you need to make your audience feel something. Print marketing has the unique ability to engage customers’ senses, creating a more emotional experience. When you can connect with your customers emotionally, your brand will become their top choice when making a decision.

Conclusion

To sum it up, a properly devised print marketing strategy can provide an explanation of existing products and services, relay core ideas, and introduce new products and services launched by your business. Now that you have a fair understanding of the reasons to use print marketing as part of your advertising strategy in 2022, it’s time to get practical.

If you need attention-grabbing and conversion-oriented print marketing material, reach out to Vizability Media Group. As your top printing in Fulham solution, we’ll provide you with print marketing solutions that are sure to produce results!

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Why startups can’t ignore print marketing in 2025 (even in a digital world)

By James Winzar • February 28, 2025

Startups that incorporate print into their strategy cut through digital noise, build trust faster, and create lasting brand impressions. And when done right, it’s more affordable and measurable than most founders think. Let’s break down exactly how print marketing solves some of the biggest pain points startups face today. 1. Struggling to get noticed? Print grabs attention like no other Every startup fights the same battle: getting seen in an oversaturated market. You’re pouring resources into, Google Ads, and social media, only to be drowned out by established competitors with bigger budgets. How print solves this Unlike digital ads, which can be scrolled past or blocked, a well-designed business card, flyer, or brochure demands attention. People physically engage with print in a way they don’t with digital- it’s tangible, it’s real, and it sticks around longer. Instead of relying solely on online ads, leave strategic print materials in coffee shops, co-working spaces, and industry events. When done right, this kind of guerrilla marketing creates real-world touchpoints with your audience. 2. Digital ad costs are skyrocketing & print is a smarter investment Google and Facebook ads are becoming increasingly expensive. The cost-per-click for competitive keywords has soared, meaning startups are paying more but seeing fewer conversions. How print solves this Print has a longer shelf life and requires just a one-time investment. A potential customer might ignore an email ad in seconds, but a high-quality printed piece sits on their desk for weeks. For example, a startup offering a subscription service could send beautifully designed postcards with a QR code linking to an exclusive first-month discount. That piece of print isn’t just an ad, it’s an invitation. ROI. Spending £500 on Google Ads might get you 100 website visits, but £500 on premium flyers or brochures could get your brand in front of over 1,000 potential customers in a far more memorable way. 3. Lack of trust? Print instantly elevates credibility Startups often struggle with trust, why should customers take a chance on an unknown brand? A website is great, but anyone can create a basic site. How print solves this Physical marketing materials signal legitimacy. A well-designed business card, branded letterhead, or premium packaging gives the impression that your business is established, credible, and worth paying attention to. A SaaS startup pitching investors will look far more professional with a printed pitch deck instead of just a digital slideshow. It demonstrates commitment and sets you apart. Always carry high-quality business cards. Not cheap, flimsy ones, the kind that feel premium. The subtle impact of a good texture, thick cardstock, or embossed logo makes a lasting impression. 4. No one reads your emails? Direct mail actually gets opened If you’re like most startups, you’re relying on email marketing. But here’s the brutal truth: most of your emails never get opened. Inboxes are overloaded, spam filters are aggressive, and cold emails rarely get a response. How print solves this Physical mail has an open rate of over 90 percent, compared to email’s average open rate of 20-30 percent. That’s a huge difference. In a world where digital messages are ignored, a beautifully designed direct mail piece stands out. A startup selling a high-end product could send a personalised, well-designed direct mail piece to select leads. Unlike a generic email, a physical invitation, mini brochure, or handwritten note demands attention. Combine print with digital for better results. A postcard with a QR code linking to a personalised video message makes a lasting impression. 5. Events and networking are still king. Print makes you unforgettable If you’re attending industry events, conferences, or networking meetups, you know the challenge: standing out among hundreds of other businesses. How print solves this Everyone collects business cards at events, but a creative, unexpected print piece makes you stick in their minds. Instead of just a business card, a creative agency could hand out mini portfolio booklets showcasing their best work. A fintech startup could provide pocket-sized industry trend reports that subtly promote their expertise. Think beyond business cards. A well-designed brochure, sticker, or branded notebook keeps your startup on people’s desks, not forgotten in a pile of emails. 6. Concerned about sustainability? Modern print is eco-friendly One hesitation startups have about print marketing is its environmental impact. But in 2025, sustainable printing is more accessible than ever. How print solves this • Recycled materials • Eco-friendly inks instead of chemical-heavy traditional inks • Print-on-demand to minimise waste A green tech startup could print brochures on 100 percent recycled paper with a call-to-action about sustainability, reinforcing their brand values. Promote your sustainability efforts. Include a note on your print materials about the eco-friendly processes used, customers appreciate brands that make responsible choices. Final thought: Print marketing isn’t old-school, it’s just smart If you’re a startup, you can’t afford to blend in. While every other new business is battling for digital ad space, print marketing offers a cost-effective, high-impact way to cut through the noise, build trust, and drive real-world engagement. Here’s your startup print playbook for 2025: • Premium business cards to build credibility • Creative print giveaways to make you unforgettable at events • Direct mail campaigns with personalised QR codes for higher engagement • Tactile brochures or mini lookbooks that customers actually keep • Eco-friendly printing options to reinforce sustainability values Ready to make your startup stand out? At VMG Fulham, London, we help startups turn print marketing into a growth engine. Whether you need high-quality business cards, creative direct mail, or sustainable print solutions, we’ve got you covered. Get in touch today to explore print strategies that actually drive results.