By Tahir Chowdry
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January 12, 2026
January is the perfect time to refresh how customers find you, enter your space, and move through it. New signage is one of the fastest ways to lift your brand presence without overhauling everything. The trick is choosing the right sign for the job, matching materials to lifespan, and controlling cost from design to installation. Here is a practical guide to help you plan a cost‐smart sign update that looks sharp and lasts as long as you need. Sign types by use case Fascia signs: Your primary shopfront identifier. Box trays, flat panels, or built‐up letters with or without illumination. Ideal when you want visibility from a distance and clear brand recognition. Window vinyls: Great for seasonal messaging, opening times, and promotions. Options include removable low‐tack for quick swaps or cast vinyl for longer runs. Frosted vinyl supports privacy while letting light in. Wall graphics: Transform empty walls into branded space or wayfinding walls. Use self‐adhesive vinyl with laminate for wipeable surfaces, or print on wallpaper for a softer finish in offices and clinics. Directional and wayfinding: Foamex or acrylic panels for internal routes; Dibond for external directions. Consistent typography and iconography keep visitors moving without friction. Health and safety: Durable, clearly legible signs that meet HSE norms. Use laminated vinyls or rigid panels in kitchens, corridors, stairwells, and loading areas. A‐boards and pavements: Quick wins for footfall and offers. Choose sturdy frames with weather‐resistant prints and consider changeable poster inserts to reuse hardware. Costs at a glance: what drives the price? You asked how much custom signs cost, how much a shop sign costs in the UK, and what signs cost for a store. The honest answer, it depends on a few controllable factors: Size and format: Larger panels and complex cuts increase material use and print time. Multi‐panel façades also add alignment and fixing time. Substrate: Dibond, aluminium composite: excellent for long‐term, exterior fascia and external wayfinding. Higher upfront cost, low lifetime cost. Acrylic: premium gloss or frosted look for reception panels and illuminated fascias. Consider stand‐off fixings for a clean finish. PVC/Foamex: lightweight, budget‐friendly for indoor wayfinding and menu boards. Not suited to long, wet outdoor use. Cardboard/Display board: very cost‐effective for short campaigns and POS. Best indoors, short lifespan. Print method and finishes: Direct‐to‐board UV print is efficient for rigid panels. Cut vinyl lettering can be cheaper than full‐coverage print on small fascias. Add laminate for scuff and UV resistance when needed. Installation: Height access, permits, traffic management, or electrical work for illumination raise costs. Straightforward internal installs cost less. Turnaround: Standard lead times are more economical. Rush charges apply when you need it the same day or the next day. Typical guidance for the budget: Simple interior Foamex panels can start from tens of pounds per piece, while a well‐made fascia on Dibond or acrylic with installation can range from hundreds to low thousands, depending on size, illumination, and access. The best route is a quick spec call, then a written quote that aligns material and lifespan to your budget. Planning permissions and landlord approvals in London Do you need planning permission to put up signs? Sometimes. Here is what to check: Location and type: External shop signs usually fall under advertisement consent rules. If you change size, illumination, or position on the street, you may need consent from your local London borough. Listed buildings and conservation areas: Stricter controls apply. Even like‐for‐like replacements can require consent. Illumination: Internally or externally lit fascias often need permission. Check brightness, hours, and power routing. Landlord and lease: Many leases require landlord approval for external signage, window vinyls, and drilling. Allow time for drawings, samples, and RAMS if installing. Building control and highways: Large projections, fixings above public pavements, or installations at height may need additional approvals or timed access. Practical tip: Send photos, rough dimensions, and your proposed position to your signage partner early. You will get a quick read on feasibility and paperwork. Durability vs budget, a simple matrix Short‐term, lowest cost: Cardboard or unlaminated internal vinyl for events, sales, and seasonal windows. Expect days to a few weeks of good condition indoors. Medium‐term, good value: Foamex panels with protective laminate for internal or sheltered external use; PVC banners with hem and eyelets. Lifespan in months with proper care. Long‐term, premium: Dibond panels for exterior fascia and wayfinding; acrylic for premium reception and illuminated signs; cast or polymeric vinyls with laminate for multi‐year shopfronts. Higher start cost, lower replacement frequency. When to choose premium materials: go premium for primary identity points, places with high sun or weather exposure, and any sign that is difficult or expensive to access for replacements. Save budget on changeable messages by reusing hardware, for example snap frames or A‐boards with replaceable inserts. Sample policy for non‐urgent work If timing allows, ask for a material swatch or a printed sample. Samples help lock in colour, finish, and tactile feel, and they prevent costly reprints. For complex fascias, a scaled mockup and a small colour proof are sensible. For window vinyls, a test patch confirms adhesion and removal behaviour on your glass. How consultative guidance lowers lifetime cost Material choice, laminate type, fixings, and install timing all affect how long your signs last. A consultative approach aims to: Right‐size the spec: No over‐engineering for low‐risk interiors; no under‐spec for sun‐exposed south‐facing windows. Reuse where possible: Choose systems that let you swap graphics while keeping frames and mounts. Reduce reprints: Pre‐flight checks catch file issues. A first‐print inspection verifies colour and legibility before full run. Plan installs: Dry days for external adhesive work; correct primers on tricky surfaces; safe access booked to avoid delays. This is how you save in the long run, even if the unit price is not the cheapest on day one. Quick answers to common cost and supplier questions How much does it cost to make custom signs? It varies by size, substrate, finish, and installation. Budget small interior panels from tens of pounds, multi‐panel fascias from hundreds to low thousands. How much does a shop sign cost in the UK? A flat, non‐illuminated fascia on Dibond is commonly in the mid hundreds to over one thousand for typical high street widths, with installation and access as key variables. Illumination and built‐up letters increase cost. How much do signs cost for a store? Interior wayfinding and health and safety panels are cost‐effective in Foamex; expect a modest spend per panel. Feature walls and reception acrylics cost more due to materials and fixings. Do you need planning permission to put up signs? You may, especially for illuminated or external signs, listed buildings, or conservation areas. Always check with your local council and your landlord before production. Which company is best for printing? The best partner is the one who balances speed, clear guidance, and quality control. Look for in‐house production, pre‐flight checks, and a willingness to advise on materials to match your goals. Need cost‐smart signage in London? If you are planning a January refresh, a quick call and site photos will unlock a clear, itemised plan. Our team in Fulham provides consultative scoping, pre‐flight checks, material samples for non‐urgent work, and rapid production when deadlines are tight. We install across London and coordinate delivery or collection to suit your schedule. You can learn more about sign options and materials under London shop signs, see our broader print capability under digital printing in London, or use urgent printing London if you are working to a tight deadline. Summary: Choose sign types by purpose, pick materials to match lifespan, check permissions early, and use samples when time allows. With a consultative approach to specification and installation, you will reduce total cost and get a crisp, consistent brand presence across your fascia, windows, walls, and wayfinding. For quotes or guidance, send your brief and photos to hello@vmgldn.com or call 020 7736 7910. We will help you plan, print, and install on time and within budget.