How to Incorporate Print into Your Marketing Strategy

admin • July 8, 2022

As the marketing world continues to evolve, print still has a place in many successful marketing strategies. It allows you to target a specific audience with laser precision and deliver a tangible message that can be kept for future reference. It also offers credibility that digital channels can struggle to match.

Here are a few tips on how to incorporate print into your marketing plan and where you can seek professional printing in Fulham.

Utilise Print as Part of an Omni-Channel Approach

While digital channels are important, don’t forget about print! Adopt an omnichannel approach that relies on various channels to provide clients with a seamless customer experience. Incorporating print into your overall marketing strategy can help you reach consumers differently and create a more well-rounded campaign.

Get Creative with Print Materials

Don’t be afraid to get creative with your print materials! Use unique finishes, interesting fonts, and eye-catching imagery to make your print pieces stand out. Try using unusual or unexpected materials, and leverage bright colours and interesting patterns that will help grab attention. Avoid making your message overcomplicated in the drive to incorporate creativity. To ensure that your print marketing material remains effective, use active language and ensure your message is clear.

Showcase Your Brand at Business Events

Trade shows and fairs are the best places to showcase the products and services you provide. They also offer an ideal setting to develop a network of new and existing customers. Everyone attending a business event will be a potential customer. Print marketing materials, including banners, standees, and other signage, will help promote your brand. Be sure to hand over your brochure, catalogue, or business card for their future reference.

Use Print to Complement Other Channels

Print can be a great complement to other marketing channels. For example, print ads can drive traffic to your website or social media pages. All you need to do is mention the URL of your business website and social media page names or handles on your print marketing material. If you choose to do this, make sure they’re highly visible.

Think Outside the Traditional Print Ad

There are many ways to use print beyond traditional ads. Consider using print for direct mail campaigns, product packaging, or even creating unique branded items like custom notepads or stickers. The most popular brands have already adopted this strategy to promote their brand further.

Conclusion

By incorporating print into your marketing strategy, you can reach consumers in new ways and create a more well-rounded campaign. So don’t forget about print – it still has a place in today’s ever-changing marketing world! For best results, you should look for professional printing in Fulham.

To learn more about how to incorporate print into your marketing strategy or order high-quality print marketing material, get in touch with Vizability Media Group at the earliest. Our expert designers are excited to take on your marketing project.

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Why startups can’t ignore print marketing in 2025 (even in a digital world)

By James Winzar • February 28, 2025

Startups that incorporate print into their strategy cut through digital noise, build trust faster, and create lasting brand impressions. And when done right, it’s more affordable and measurable than most founders think. Let’s break down exactly how print marketing solves some of the biggest pain points startups face today. 1. Struggling to get noticed? Print grabs attention like no other Every startup fights the same battle: getting seen in an oversaturated market. You’re pouring resources into, Google Ads, and social media, only to be drowned out by established competitors with bigger budgets. How print solves this Unlike digital ads, which can be scrolled past or blocked, a well-designed business card, flyer, or brochure demands attention. People physically engage with print in a way they don’t with digital- it’s tangible, it’s real, and it sticks around longer. Instead of relying solely on online ads, leave strategic print materials in coffee shops, co-working spaces, and industry events. When done right, this kind of guerrilla marketing creates real-world touchpoints with your audience. 2. Digital ad costs are skyrocketing & print is a smarter investment Google and Facebook ads are becoming increasingly expensive. The cost-per-click for competitive keywords has soared, meaning startups are paying more but seeing fewer conversions. How print solves this Print has a longer shelf life and requires just a one-time investment. A potential customer might ignore an email ad in seconds, but a high-quality printed piece sits on their desk for weeks. For example, a startup offering a subscription service could send beautifully designed postcards with a QR code linking to an exclusive first-month discount. That piece of print isn’t just an ad, it’s an invitation. ROI. Spending £500 on Google Ads might get you 100 website visits, but £500 on premium flyers or brochures could get your brand in front of over 1,000 potential customers in a far more memorable way. 3. Lack of trust? Print instantly elevates credibility Startups often struggle with trust, why should customers take a chance on an unknown brand? A website is great, but anyone can create a basic site. How print solves this Physical marketing materials signal legitimacy. A well-designed business card, branded letterhead, or premium packaging gives the impression that your business is established, credible, and worth paying attention to. A SaaS startup pitching investors will look far more professional with a printed pitch deck instead of just a digital slideshow. It demonstrates commitment and sets you apart. Always carry high-quality business cards. Not cheap, flimsy ones, the kind that feel premium. The subtle impact of a good texture, thick cardstock, or embossed logo makes a lasting impression. 4. No one reads your emails? Direct mail actually gets opened If you’re like most startups, you’re relying on email marketing. But here’s the brutal truth: most of your emails never get opened. Inboxes are overloaded, spam filters are aggressive, and cold emails rarely get a response. How print solves this Physical mail has an open rate of over 90 percent, compared to email’s average open rate of 20-30 percent. That’s a huge difference. In a world where digital messages are ignored, a beautifully designed direct mail piece stands out. A startup selling a high-end product could send a personalised, well-designed direct mail piece to select leads. Unlike a generic email, a physical invitation, mini brochure, or handwritten note demands attention. Combine print with digital for better results. A postcard with a QR code linking to a personalised video message makes a lasting impression. 5. Events and networking are still king. Print makes you unforgettable If you’re attending industry events, conferences, or networking meetups, you know the challenge: standing out among hundreds of other businesses. How print solves this Everyone collects business cards at events, but a creative, unexpected print piece makes you stick in their minds. Instead of just a business card, a creative agency could hand out mini portfolio booklets showcasing their best work. A fintech startup could provide pocket-sized industry trend reports that subtly promote their expertise. Think beyond business cards. A well-designed brochure, sticker, or branded notebook keeps your startup on people’s desks, not forgotten in a pile of emails. 6. Concerned about sustainability? Modern print is eco-friendly One hesitation startups have about print marketing is its environmental impact. But in 2025, sustainable printing is more accessible than ever. How print solves this • Recycled materials • Eco-friendly inks instead of chemical-heavy traditional inks • Print-on-demand to minimise waste A green tech startup could print brochures on 100 percent recycled paper with a call-to-action about sustainability, reinforcing their brand values. Promote your sustainability efforts. Include a note on your print materials about the eco-friendly processes used, customers appreciate brands that make responsible choices. Final thought: Print marketing isn’t old-school, it’s just smart If you’re a startup, you can’t afford to blend in. While every other new business is battling for digital ad space, print marketing offers a cost-effective, high-impact way to cut through the noise, build trust, and drive real-world engagement. Here’s your startup print playbook for 2025: • Premium business cards to build credibility • Creative print giveaways to make you unforgettable at events • Direct mail campaigns with personalised QR codes for higher engagement • Tactile brochures or mini lookbooks that customers actually keep • Eco-friendly printing options to reinforce sustainability values Ready to make your startup stand out? At VMG Fulham, London, we help startups turn print marketing into a growth engine. Whether you need high-quality business cards, creative direct mail, or sustainable print solutions, we’ve got you covered. Get in touch today to explore print strategies that actually drive results.