Print is a tool for increasing a business’s revenue

Print marketing is one of the oldest and most effective methods of promoting a business, and it remains relevant even in today’s digital age. In fact, print can be a powerful tool for increasing a business’s revenue, whether through direct sales or by boosting brand awareness and customer engagement. In this blog post, we’ll explore the various benefits of print marketing and some ways it can help your business grow.

Benefits of Print Marketing

Tangibility: Printed materials, such as brochures, flyers, and business cards, provide a physical reminder of your business. They allow customers to touch and feel the materials, which can make a stronger impression than digital ads or emails.
Branding: Printed materials can be designed to reflect your brand’s identity and values, using colours, fonts, and imagery that are consistent with your other marketing efforts. This can help to reinforce your brand image and make it more memorable.
Targeted Marketing: Print marketing can be used to reach specific audiences, such as local residents, event attendees, or trade show attendees. By targeting your messaging to these groups, you can increase the chances of reaching potential customers who are most likely to be interested in your products or services.
Credibility: In a world of fake news and online scams, print materials can be a trusted source of information. People are more likely to trust information that is printed on paper than information that is solely online.

Ways Print Marketing Can Increase Revenue

Direct Mail: One of the most effective ways to use print marketing is through direct mail campaigns. By sending targeted mailings to potential customers, you can increase the chances of making a sale or converting a lead. You can also use direct mail to promote new products or services, offer special promotions or discounts, or invite customers to upcoming events.
Brochures and Catalogues: Brochures and catalogues are an effective way to showcase your products or services. By providing customers with a tangible guide to your offerings, you can increase the chances of making a sale or generating repeat business.
Business Cards: Business cards are an essential tool for networking and building relationships. By handing out cards at events or meetings, you can increase your visibility and make it easier for potential customers to contact you in the future.
Event Signage: If your business participates in trade shows or events, print marketing can be a powerful tool for attracting attention and generating leads. By creating eye-catching signage, banners, and displays, you can increase the chances of attracting potential customers and making a lasting impression.

Conclusion

While digital marketing has certainly changed the landscape of advertising, print marketing remains a valuable tool for businesses looking to increase revenue. By leveraging the tangible, targeted, and trustworthy nature of print materials, businesses can generate new leads, build relationships, and promote their products and services in a way that resonates with customers. Whether through direct mail, brochures, business cards, or event signage, print marketing is a powerful way to connect with customers and drive revenue growth.

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Why startups can’t ignore print marketing in 2025 (even in a digital world)

By James Winzar • February 28, 2025

Startups that incorporate print into their strategy cut through digital noise, build trust faster, and create lasting brand impressions. And when done right, it’s more affordable and measurable than most founders think. Let’s break down exactly how print marketing solves some of the biggest pain points startups face today. 1. Struggling to get noticed? Print grabs attention like no other Every startup fights the same battle: getting seen in an oversaturated market. You’re pouring resources into, Google Ads, and social media, only to be drowned out by established competitors with bigger budgets. How print solves this Unlike digital ads, which can be scrolled past or blocked, a well-designed business card, flyer, or brochure demands attention. People physically engage with print in a way they don’t with digital- it’s tangible, it’s real, and it sticks around longer. Instead of relying solely on online ads, leave strategic print materials in coffee shops, co-working spaces, and industry events. When done right, this kind of guerrilla marketing creates real-world touchpoints with your audience. 2. Digital ad costs are skyrocketing & print is a smarter investment Google and Facebook ads are becoming increasingly expensive. The cost-per-click for competitive keywords has soared, meaning startups are paying more but seeing fewer conversions. How print solves this Print has a longer shelf life and requires just a one-time investment. A potential customer might ignore an email ad in seconds, but a high-quality printed piece sits on their desk for weeks. For example, a startup offering a subscription service could send beautifully designed postcards with a QR code linking to an exclusive first-month discount. That piece of print isn’t just an ad, it’s an invitation. ROI. Spending £500 on Google Ads might get you 100 website visits, but £500 on premium flyers or brochures could get your brand in front of over 1,000 potential customers in a far more memorable way. 3. Lack of trust? Print instantly elevates credibility Startups often struggle with trust, why should customers take a chance on an unknown brand? A website is great, but anyone can create a basic site. How print solves this Physical marketing materials signal legitimacy. A well-designed business card, branded letterhead, or premium packaging gives the impression that your business is established, credible, and worth paying attention to. A SaaS startup pitching investors will look far more professional with a printed pitch deck instead of just a digital slideshow. It demonstrates commitment and sets you apart. Always carry high-quality business cards. Not cheap, flimsy ones, the kind that feel premium. The subtle impact of a good texture, thick cardstock, or embossed logo makes a lasting impression. 4. No one reads your emails? Direct mail actually gets opened If you’re like most startups, you’re relying on email marketing. But here’s the brutal truth: most of your emails never get opened. Inboxes are overloaded, spam filters are aggressive, and cold emails rarely get a response. How print solves this Physical mail has an open rate of over 90 percent, compared to email’s average open rate of 20-30 percent. That’s a huge difference. In a world where digital messages are ignored, a beautifully designed direct mail piece stands out. A startup selling a high-end product could send a personalised, well-designed direct mail piece to select leads. Unlike a generic email, a physical invitation, mini brochure, or handwritten note demands attention. Combine print with digital for better results. A postcard with a QR code linking to a personalised video message makes a lasting impression. 5. Events and networking are still king. Print makes you unforgettable If you’re attending industry events, conferences, or networking meetups, you know the challenge: standing out among hundreds of other businesses. How print solves this Everyone collects business cards at events, but a creative, unexpected print piece makes you stick in their minds. Instead of just a business card, a creative agency could hand out mini portfolio booklets showcasing their best work. A fintech startup could provide pocket-sized industry trend reports that subtly promote their expertise. Think beyond business cards. A well-designed brochure, sticker, or branded notebook keeps your startup on people’s desks, not forgotten in a pile of emails. 6. Concerned about sustainability? Modern print is eco-friendly One hesitation startups have about print marketing is its environmental impact. But in 2025, sustainable printing is more accessible than ever. How print solves this • Recycled materials • Eco-friendly inks instead of chemical-heavy traditional inks • Print-on-demand to minimise waste A green tech startup could print brochures on 100 percent recycled paper with a call-to-action about sustainability, reinforcing their brand values. Promote your sustainability efforts. Include a note on your print materials about the eco-friendly processes used, customers appreciate brands that make responsible choices. Final thought: Print marketing isn’t old-school, it’s just smart If you’re a startup, you can’t afford to blend in. While every other new business is battling for digital ad space, print marketing offers a cost-effective, high-impact way to cut through the noise, build trust, and drive real-world engagement. Here’s your startup print playbook for 2025: • Premium business cards to build credibility • Creative print giveaways to make you unforgettable at events • Direct mail campaigns with personalised QR codes for higher engagement • Tactile brochures or mini lookbooks that customers actually keep • Eco-friendly printing options to reinforce sustainability values Ready to make your startup stand out? At VMG Fulham, London, we help startups turn print marketing into a growth engine. Whether you need high-quality business cards, creative direct mail, or sustainable print solutions, we’ve got you covered. Get in touch today to explore print strategies that actually drive results.