Print Poster Advertising to Increase Brand Awareness

There are many ways to advertise your business, from social media to direct response, but one area often overlooked by small businesses is using good old-fashioned posters to get your message out. When used correctly, a well-thought-out poster campaign is a powerful and cost-effective way to increase brand awareness for your product or service. So, when you’re planning your next promotional or brand awareness campaign, here are four reasons why you should consider adding posters into the mix.

Cost-effective

Creating a poster campaign is inexpensive and can be more effective than other forms of brand building such as print or radio. Poster campaigns are also relatively quick to create, so the whole campaign can move from concept to delivery within a few days. At Vizability Media Group, we create graphic designs companies love to show off. Our high-impact designs have featured on the streets of Fulham and South West London, advertising everything from nightclub events to store openings. For the best printing in London, look no further.

Create an Impact

There is no better way to create an impact than with a poster campaign. Clever use of imagery can be used to create a powerful message that is imprinted in the mind of your customer. This will help you build brand awareness much faster and more cost-effectively than using other types of print and digital media.

More Engaging

Just because they are two-dimensional doesn’t mean posters can’t engage your customers directly. You can use a poster campaign to send customers to your Facebook page or directly to your website. One effective way of doing this is to print a special offer code for customers to use, then direct them to your website using a QR code.

Better Audience Targeting

Poster campaigns are also a great way to target a specific audience. You can put posters up in an area where your audience is located to target them specifically. In fact, before the internet came along, poster campaigns were regarded as one of the best ways of targeting an audience.

And Make Sure You Maximise Impact

Don't forget a clear call-to-action: Often overlooked when designing your poster is the importance of having a clear and compelling call-to-action (CTA) that encourages viewers to take the next step, whether it’s visiting a website, attending an event, or making a purchase. A strong CTA can significantly boost the poster’s conversion rate.

Vizability Media Group is your one-stop shop for graphic design and printing in Fulham. Our team of designers has created many posters, brochures, and business cards that companies have used to build high-impact brand awareness campaigns. So get your next poster campaign off to a great start by contacting Vizability Media Group today on 02077367910 or email hello@vmgldn.com.

For more great products to enhance your marketing efforts, check out our e-commerce shop for posters and other materials here.