A Comprehensive Guide to Business Cards : Make, Design, and Print with VMG London

In the age of digital marketing and networking, one may think that business cards are losing their relevance. Yet, the tactile experience and the personal touch provided by business cards make them an essential tool for businesses of all sizes. Business cards may be small, but their impact on brand perception and networking is colossal. In this blog post, we will provide a thorough guide to answer your questions like “how to make business cards,” “what size is a business card,” and “what to put on a business card,” using VMG London, a reputable print shop in Fulham, London, as a case study.

How to Make Business Cards

Start by choosing a layout, colours, and fonts that align with your brand identity.
Plan the content and decide what information to include on the card.
Choose VMG London for high-quality printing services and get a test print to ensure satisfaction with the final product.

Making a business card involves a few crucial steps: design, content planning, and printing. The design is an important aspect, as it needs to reflect your brand. This includes choosing a layout, colours, and fonts that align with your brand identity. Secondly, planning the content, like deciding what information to include on the card and how to arrange it, is essential. Lastly, choosing the right print shop ensures your design comes out just as you imagined it. VMG London, with their high-quality printing services, can guide you through the entire process and even offer a test print so you can be sure of the final product before printing in bulk.

What Size is a Business Card?

The standard size for business cards in the UK is 85mm x 55mm. However, the size can vary depending on your design and the impression you want to make. VMG London offers a variety of sizes and shapes, including square and rounded corner business cards.

VMG caters to a range of business card sizes and shapes to accommodate the unique needs of every business. Here are some common sizes you can consider for your business cards:

Standard UK Business Card Size: 85mm x 55mm. This is the most common size for business cards in the UK.
Square Business Cards: 55mm x 55mm. Square business cards are a modern twist on the standard card and can help you stand out.
Mini Business Cards: 85mm x 35mm. Mini business cards can be a unique and portable choice.
Folded Business Cards: 170mm x 55mm (when open). Folded business cards offer extra space for additional information.
US Standard Business Card Size: 89mm x 51mm. This is the standard size in the United States, slightly larger than the UK standard size.
Custom Sizes: VMG London can also accommodate custom size requests to match your specific needs.

Remember, the size of your business card can influence how it’s perceived and used, so it’s important to choose a size that aligns with your brand and purpose. VMG London’s team can guide you through this decision-making process to ensure your business card effectively communicates your brand.

What to Put on a Business Card?

Your business card should include essential details such as your name, title, company name, contact information (phone number, email address, website), and your company logo. It can also include your social media handles if they are relevant to your business. It’s crucial to keep the design clean and uncluttered, ensuring the information is easy to read. VMG London’s team of experienced designers can assist you in finding the perfect balance between creativity and clarity.

Include essential details like your name, title, company name, contact information (phone number, email address, website), and your company logo.
Consider adding social media handles if relevant.
VMG London can help design a card that balances creativity and clarity.

How to Design a Business Card?

A well-designed business card can leave a lasting impression. Start with your logo and build the design around it, ensuring the colours, fonts, and styles match your brand identity. Consider also the use of space, the readability of the text, and the quality of images. If you’re unsure about the design, VMG London’s expert team can guide you through this process, ensuring your business cards reflect your brand effectively.

Start with your logo and build your design around it.
Use colours, fonts, and styles that match your brand identity.
Make sure the text is readable and images are of high quality.
Consult with VMG London’s expert team for professional design assistance.

What to Include on a Business Card?

In addition to your basic contact information, you might consider adding a QR code that leads to your website or a call-to-action encouraging people to visit your online platform. VMG London can assist you in crafting a compelling and engaging business card.

Basic contact information is a must.
Consider adding a QR code that leads to your website or a call-to-action.
VMG London can help you craft a compelling business card with engaging elements.

How Big is a Business Card?

As mentioned, the standard size for a business card in the UK is 85mm x 55mm. However, VMG London can customise the size to meet your specific needs.

The standard business card size in the UK is 85mm x 55mm.
VMG London can customise the size to meet your specific needs.

How to Print Business Cards?

The printing process can affect the final quality of your business cards. It’s recommended to use a professional print shop like VMG London, which uses advanced printing technology to ensure high-resolution prints with crisp colours and text. They also offer a variety of card materials and finishes to match your design and brand.

VMG London uses advanced printing technology for high-resolution prints.
Choose from a variety of card materials and finishes to match your design and brand.
VMG London provides professional printing services to ensure the quality of your business cards.

In conclusion, creating a business card is a process that involves careful planning and design. A professional print shop like VMG London can greatly assist in this process, ensuring you end up with a high-quality business card that truly represents your brand. A visit to a local print shop like VMG London, where you can consult

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Why startups can’t ignore print marketing in 2025 (even in a digital world)

By James Winzar • February 28, 2025

Startups that incorporate print into their strategy cut through digital noise, build trust faster, and create lasting brand impressions. And when done right, it’s more affordable and measurable than most founders think. Let’s break down exactly how print marketing solves some of the biggest pain points startups face today. 1. Struggling to get noticed? Print grabs attention like no other Every startup fights the same battle: getting seen in an oversaturated market. You’re pouring resources into, Google Ads, and social media, only to be drowned out by established competitors with bigger budgets. How print solves this Unlike digital ads, which can be scrolled past or blocked, a well-designed business card, flyer, or brochure demands attention. People physically engage with print in a way they don’t with digital- it’s tangible, it’s real, and it sticks around longer. Instead of relying solely on online ads, leave strategic print materials in coffee shops, co-working spaces, and industry events. When done right, this kind of guerrilla marketing creates real-world touchpoints with your audience. 2. Digital ad costs are skyrocketing & print is a smarter investment Google and Facebook ads are becoming increasingly expensive. The cost-per-click for competitive keywords has soared, meaning startups are paying more but seeing fewer conversions. How print solves this Print has a longer shelf life and requires just a one-time investment. A potential customer might ignore an email ad in seconds, but a high-quality printed piece sits on their desk for weeks. For example, a startup offering a subscription service could send beautifully designed postcards with a QR code linking to an exclusive first-month discount. That piece of print isn’t just an ad, it’s an invitation. ROI. Spending £500 on Google Ads might get you 100 website visits, but £500 on premium flyers or brochures could get your brand in front of over 1,000 potential customers in a far more memorable way. 3. Lack of trust? Print instantly elevates credibility Startups often struggle with trust, why should customers take a chance on an unknown brand? A website is great, but anyone can create a basic site. How print solves this Physical marketing materials signal legitimacy. A well-designed business card, branded letterhead, or premium packaging gives the impression that your business is established, credible, and worth paying attention to. A SaaS startup pitching investors will look far more professional with a printed pitch deck instead of just a digital slideshow. It demonstrates commitment and sets you apart. Always carry high-quality business cards. Not cheap, flimsy ones, the kind that feel premium. The subtle impact of a good texture, thick cardstock, or embossed logo makes a lasting impression. 4. No one reads your emails? Direct mail actually gets opened If you’re like most startups, you’re relying on email marketing. But here’s the brutal truth: most of your emails never get opened. Inboxes are overloaded, spam filters are aggressive, and cold emails rarely get a response. How print solves this Physical mail has an open rate of over 90 percent, compared to email’s average open rate of 20-30 percent. That’s a huge difference. In a world where digital messages are ignored, a beautifully designed direct mail piece stands out. A startup selling a high-end product could send a personalised, well-designed direct mail piece to select leads. Unlike a generic email, a physical invitation, mini brochure, or handwritten note demands attention. Combine print with digital for better results. A postcard with a QR code linking to a personalised video message makes a lasting impression. 5. Events and networking are still king. Print makes you unforgettable If you’re attending industry events, conferences, or networking meetups, you know the challenge: standing out among hundreds of other businesses. How print solves this Everyone collects business cards at events, but a creative, unexpected print piece makes you stick in their minds. Instead of just a business card, a creative agency could hand out mini portfolio booklets showcasing their best work. A fintech startup could provide pocket-sized industry trend reports that subtly promote their expertise. Think beyond business cards. A well-designed brochure, sticker, or branded notebook keeps your startup on people’s desks, not forgotten in a pile of emails. 6. Concerned about sustainability? Modern print is eco-friendly One hesitation startups have about print marketing is its environmental impact. But in 2025, sustainable printing is more accessible than ever. How print solves this • Recycled materials • Eco-friendly inks instead of chemical-heavy traditional inks • Print-on-demand to minimise waste A green tech startup could print brochures on 100 percent recycled paper with a call-to-action about sustainability, reinforcing their brand values. Promote your sustainability efforts. Include a note on your print materials about the eco-friendly processes used, customers appreciate brands that make responsible choices. Final thought: Print marketing isn’t old-school, it’s just smart If you’re a startup, you can’t afford to blend in. While every other new business is battling for digital ad space, print marketing offers a cost-effective, high-impact way to cut through the noise, build trust, and drive real-world engagement. Here’s your startup print playbook for 2025: • Premium business cards to build credibility • Creative print giveaways to make you unforgettable at events • Direct mail campaigns with personalised QR codes for higher engagement • Tactile brochures or mini lookbooks that customers actually keep • Eco-friendly printing options to reinforce sustainability values Ready to make your startup stand out? At VMG Fulham, London, we help startups turn print marketing into a growth engine. Whether you need high-quality business cards, creative direct mail, or sustainable print solutions, we’ve got you covered. Get in touch today to explore print strategies that actually drive results.