It’s no secret that having an online presence is key to any business’ success. But increasing that presence can sometimes feel like a losing battle if you don’t know where to begin. Here are some top tips on how you can optimise your current setup to reel in more customers:
Website optimisation
If you don’t already have a website, this really needs to be the next thing you do. But if you’re already onboard with this, it’s time to make your site a sparkling success. Slow loading, a lack of mobile compatibility and out of date contact details are sure to turn away even the most patient of potential clients. Make sure your pages are easy to use, intuitive and informative. If needed, have a professional help you out.
Less is sometimes more with social media
Although social media is booming, it’s sometimes best to limit yourself to select platforms. Choosing bigger names like Facebook and Instagram and really focussing on your strategy can be much more effective than letting your Pinterest and Snapchat account gather dust. Try and reach the largest amount of people with the best content you possibly can. It’s also not as overwhelming, so when people pick up your brochures, locals will know exactly where to follow you for all the latest updates and brand content.
E-mail is still relevant
Having an e-mail list allows you to send personalised content straight to your customers’ inboxes. There’s less risk they’ll simply scroll past your new offers, and because people rarely change their e-mail, you’ll be able to keep in touch with the same customers for years to come.
Get in touch for digital and printing services.
At Vizability Media Group, we’re committed to developing both your online and offline presence. So whether you need a website designed or business cards, give us a ring.
